Layla Cline
UNDERGRADUATE DEGREE
Fashion Merchandising
West Virginia University
During my undergraduate degree, gaining knowledge in fashion trends, consumer behavior, retail and visual merchandising, along with skills in strategic planning, campaign development, and creative messaging.
STATS
GPA: 3.8
January 2021-May 2023
SUMMA CUM LAUDA
Dean's and President's List
UNDERGRADUATE WORKS
Research Projects
I conducted primary and secondary research and wrote a lab report on the recyclability of denim.
I conducted a critique on a brick-and-mortar store HomeGoods giving a SWOT analysis
Advertising
I wrote and created an ad copy for the made-up brand AsparFlakes. The goal of the assignment was to work through creating a message for the target audience
For the first time, I wrote a 30 second TV commercial for Away Travel. The different documents provided are my brainstorming process, copy, and storyboard.
Editorial Projects
I created a blog post on B-Corp companies and their impact on fashion and sustainability.
Also, I created a magazine article about the recyclability of textiles to go into our Universities fashion magazine
Visual Merchandising
Hoot and Howl Photoshop Visual Merchandising Challenge.
College window display, the theme was college girls going out for the night. Our colors were triadic and mixed prints.
Final Project was partnered with Tanners Alley and Fashion Revolution Week
Digital Design
Mid-semester Project with Browswear
Final Project
Final Project teaching business owners about take-back programs with in-depth authors notes.
Final Project with Browswear and Adobe Stager
Capstone
Partnered with Dick' s Sporting Goods where we created a new product line.