Layla Cline
PROFESSIONAL JOURNEY
Explore my professional journey, showcasing my full-time experience, the skills I've honed, and the vision driving my growth over the next five years.
WORK HISTORY
Sales and Event Coordinator/ Systems Administrator
Hyatt Regency Savannah
June 2024-Ongoing
Sales
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Utilize CRM systems to manage and filter leads, ensuring potential opportunities are tracked and followed up effectively.
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Monitor and execute billing processes, manage commissions, and apply rebates, ensuring accuracy and compliance with company policies.
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Keep sales managers in compliance with corporate regulations by auditing sales activities and providing necessary support.
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Support the team by streamlining workflows and maintaining a high standard of data integrity within all sales operations.
Marketing
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Design all marketing materials for the sales and events team using Canva, including proposals, "Know Before You Go" and "Know Before You Arrive" documents, commercials for reader boards, and signage across the hotel.
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Stay within Hyatt’s branding guidelines to maintain a consistent and professional image while tailoring content to fit the property's unique needs.
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Implement corporate initiatives intentionally, ensuring marketing efforts align with company-wide rollouts and communicating how these efforts translate at the property level.
Events
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Use Social Tables to create detailed diagrams for internal meetings, ensuring clear communication and seamless coordination among teams.
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Manage event detailing through Envision Detailing, ensuring all logistical aspects are clearly outlined and executed flawlessly.
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Work directly with meeting planners to ensure their events are meticulously planned and executed without any issues, delivering exceptional client satisfaction.
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Coordinate event timelines and oversee day-of operations to ensure every detail aligns with client expectations.
Systems Administrator
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Manage all aspects of Envision software, including maintaining the item catalog to reflect current offerings and changes in inventory.
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Filter and organize leads within the system to streamline workflows and support the sales and events teams.
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Provide training and technical support to ensure the team effectively utilizes Envision for operational success.
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Continuously update and optimize system configurations to enhance efficiency and user experience.
5-Year Plan
YR 1
Starts With You
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Gaining an entry level position in as an assistant, associate, or coordinator in Space Planning, Buying, Event Planning or Merchandising to gain hands-on experience.
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Take advanced courses or certifications in merchandising analytics, space optimization, or retail buying strategies.
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Gain proficiency in additional relevant software, such as AutoCAD, Tableau or SAP.
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Connect with professionals in managerial roles to understand expectations and challenges.
YR 2
Strengthen Core Enterprise
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Take on projects showcasing leadership skills, such as managing a small team or optimizing workflows in space planning or merchandising.
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Collaborate with buying, inventory, or marketing teams to understand their perspectives.
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Volunteer for projects requiring multi-department coordination.
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Develop KPIs for my projects to quantify success, such as increased sales per square foot or improved planogram efficiency.
YR 3
Showcase Leadership
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Utilize learnings from my master's degree and begin implementing leadership tactics and begin mentoring junior team members.
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Move out of the entry level position and move to a Space Planning Analysist, Buyer, Visual Merchandising, or Merchandising role.
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Begin to present team success in meetings and utilize innovative critical thinking strategies to streamline processes within weak points of the company.
YR 4
Prepare for Managerial Transition
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Take ownership of department-level projects, focusing on long-term planning, budgeting, and resource allocation.
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Lead initiatives that demonstrate my ability to align team efforts with business goals, such as improving ROI on merchandising strategies or increasing space utilization efficiency.
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Document key successes and metrics-driven results from my initiatives, creating a strong case for my readiness to transition into a management role.
YR 5
Transition to & Excel in Management
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Actively pursue management positions in space planning, buying, or merchandising, using your portfolio and network to stand out as a candidate.
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Set and communicate clear goals for your team, driving innovation in areas like store layouts, product assortments, or customer experiences.
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Monitor industry trends and competitors to keep the department at the forefront of the field, identifying opportunities for growth and differentiation.
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Regularly evaluate the team’s performance through KPIs and adapt strategies to meet evolving business needs.
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Present results and success stories to senior leadership to demonstrate my impact and build a reputation as a forward-thinking manager.
